Ondio Group AB · Stockholm

Building smarter B2B commerce across Europe.

Ondio Group builds and operates technology-driven e-commerce businesses serving companies and organisations across five European markets.

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700,000+customers across Europe

5European markets

250,000+local product listings

What we have built

A commerce engine built for complexity.

We combine technology, commercial data, automation, local supply networks and digital customer acquisition to operate efficient e-commerce businesses across multiple markets. The capability is shared. The customer experience remains local.

Technology

Shared commerce infrastructure designed for large assortments, local markets and operational efficiency.

Data

Product, transaction and customer data used to improve commercial decisions continuously.

Automation

Automation throughout everyday operations helps us handle scale without adding unnecessary complexity.

Supply

Broad local supplier networks support deep assortments, availability and reliable fulfilment.

Acquisition

Long-standing expertise in search, performance marketing, SEO, CRM and repeat purchasing.

Built for the long tail

Business purchasing is rarely simple.

Companies and organisations buy thousands of different products — some every week, others once a year. We have built our model around making that fragmented demand commercially efficient.

Office suppliesCleaningHygieneCoffeePackagingTechnologyFurnitureSpecialist products

Local where it matters

One group. Local companies.

Ondio Group combines shared technology, e-commerce expertise and purchasing power with local companies, local assortments, local supplier relationships and local customer service.

That structure lets each market behave like a local business while benefiting from the capabilities of a larger European group.

Leadership

People behind the group.

Ondio Group combines long-term e-commerce experience with in-house technology and hands-on operational leadership.

CEO

Niklas Strandlund

Responsible for group strategy, international expansion, commercial development and partnerships.

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CTO

Martin Lindkvist

Responsible for technology, platform development, automation and the technical capabilities behind Ondio’s e-commerce operations.

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Brands & suppliers

Growing brands across markets.

We work with manufacturers, brands and suppliers that want to reach more business customers through strong local e-commerce stores and shared digital capabilities.

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Retail branding

Visibility on homepages, category pages and relevant customer journeys.

Digital distribution

Access to customers across multiple European markets through local stores.

Customer acquisition

Search, performance marketing, CRM and targeted commercial activity.

Local execution

Local language, assortment, customer service and market knowledge.

Selected owners and board of directors

Experienced owners with a long-term perspective.

Marcus Krüger

Founder & owner.
Serial entrepreneur and technology investor.

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Daniel Kaplan

Serial investor and founder.
Chairman of the Board at Evity Invest AB.

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Kasper Ljungkvist

Serial investor and founder.
Chairman of the Board at Perido AB.

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Our companies

Five markets. One group.

Ondio Group AB is headquartered in Stockholm, Sweden. The group operates through local companies and e-commerce stores in Sweden, Norway, Denmark, the Netherlands and Germany.

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